GOODS ARE FEELING GOOD NOT THE ORDINARY PEOPLE.
Beware of hypnotism - “Garibi Hatavo”, or “Feel Good".
(February 9, 2004)
Ms. Indira Gandhi, Congress leader and former Prime Minister, had in
early '70s conducted a "Garibi Hatao" campaign, a program of hypnosis at
national scale that saw the party voted to power. Now Mr. Atal Bihari
Vajpayee of Bhartiya Janata Party (BJP) has launched a similar campaign
using the "feel-good" slogan. As far as propaganda is concern, the BJP
is a step ahead of even Gobbles, so the hypnosis it unleashes is bound
to be more powerful than Congress.
Such is the daily bombardment with advertisements in newspapers and on
television that it won't be surprising if an ordinary person - poor,
hungry, unemployed, homeless and with hardly any clothes to wear - may
yet begin to feel good. Great hypnotism by our great leaders of the
country since 1947 even before that is going on in the country. Whom is
Mr. Vajpayee addressing when he says feel good - goods or the ordinary
citizens? It is the reality that consumer goods are feeling good because
they got the market and their prices has gone up but how can the
ordinary person whose real income and earning from savings have gone
down because of falling interest rates and growing inflation feel good?
The Government spending on advertisements in the name of India Shining
and parties’ election expenditure are so huge that it can be budget for
any people oriented program. Ordinary people of the country should
beware program of hypnosis like “Garibi Hatavo”, or “Feel Good”.