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Editors' Choice

The Hinduatan Times
9 May 2006 

Done to death

The media went way over the top while covering the death of Pramod Mahajan. It’s tragic that the Indian elite is taken in by the artificial glitter and lack of substance For vast sections of the Indian media which felt at home with corporate coverage and celebrities, life began and ended with the likes of Mahajan 

V. Gangadhar 

E XCESSIVE ADULATION clouds one’s judgment. Blinded by all that talk of Camelot, the US media for a long time ignored the frenetic womanising of President John F. Kennedy and his poor political judgment in going along with the CIA in the Bay of Pigs fiasco. If President George Bush, during the early days of the Iraq war, got away with murder, it was not due to personal charisma but because the media were slow in changing their pre-conceived notions about the Arab world and there was an element of arrogance about a superpower pounding an enemy.

Charisma is a doubleedged weapon. Quite often, it misguides the media. There are times when charisma is created by the media and attributed to certain personalities. Hero-worship crosses all limits and obliterates even glaring faults. This is a clear sign of immaturity in the Indian media. With television’s increased coverage of national affairs, this quality is on the rise.

Take the media’s coverage of the death of BJP leader Pramod Mahajan. The death nipped a promising political career in the bud and had enough drama to attract extravagant media attention that, unfortunately, developed into a soap opera. In a way, this was inevitable because Mahajan swung between life and death for nearly ten days. The fate of Indian celebrities is now meat and drink for the Indian media, particularly the television media that seems to have no idea when saturation point is reached. Some months ago, it was Amitabh Bachchan. Then it was Pramod Mahajan’s turn.

But what was disturbing was the quality and theme of the coverage that projected Mahajan as a super hero of Indian politics. We were constantly reminded of the significance of his initials, ‘PM’, and that the nation, in his death, was deprived of a future prime minister. I don’t know what the current BJP leadership thought of such media speculation because, within the party, it had not generated any enthusiasm. He was regarded as one of the frontrunners among the second generation leadership of the BJP. But here too, Mahajan had his rivals. Anything above that was media puff.

Millions of words were written about Mahajan’s organisational skills within the BJP and elsewhere. The BJP is now a badly split party, split at the top, middle and lower levels. Atal Bihari Vajpayee and L.K. Advani are bickering over the shameful act of the NDA government in the handing over of Islamic militant prisoners, after the hijacking of the Indian Airlines plane by Taliban terrorists. Former Foreign Minister Jaswant Singh is threatening to reveal the sordid facts of the episode in his forthcoming book. The top two also disagreed on Advani’s sudden discovery that Mohammad Ali Jinnah was a secular leader.

At the middle level, the infighting is more intense. Uma Bharati, no friend of Mahajan’s, finally quit the party after abusing the leadership for several months. Madan Lal Khurana is out, Venkaiah Naidu is sulking, Sushma Swaraj will neither shave of f her hair nor wear white and eat chana at the plight of her party. Poor Vinay Katiyar is fending for himself while contesting against Sonia Gandhi in the Rae Bareli Lok Sabha by-polls. Where are the so-called organisational skills of anyone, let alone Pramod Mahajan’s?

A troubleshooter is expected to carry all the ranks in the party with him. But Mahajan had to face flak from others after Vajpayee anointed him as the party’s ‘Lakshman’! Outside actual politicking, there was much talk about Mahajan’s skills in organising various BJP functions, like the ‘rath yatras’ and the last BJP convention in Mumbai. Shall we then consider him only as a successful event manager? If you have money and political clout, organisation is no problem. Money talks everywhere and more so in Mumbai where we have all kinds of expensive jamborees throughout the year.

Mahajan certainly excelled in ‘fixing’, and was certainly a cut above Amar Singh. But did that make him a national hero? If that were so, why was Mahajan not very successful in contesting and winning Lok Sabha polls from Mumbai? And why did he have to enter Parliament through Rajya Sabha?

The media, however, were particularly happy because their requirements were taken care of by Mahajan. But then, the BJP has always bent backwards to please the media.

It was here that Mahajan excelled. A former jour nalist, he followed the BJP pattern of cultivating the media that had resulted in some former Marxist stalwarts switching over to the saffron brigade and being rewarded with plum posts in the gover nment or nominations to the Rajya Sabha. Nothing was spared in efforts to woo the media.

Many of us were dazzled and flattered when allowed to interview him in aeroplanes or helicopters. His accessibility and superficial sophistication made him a per manent fixture on channels like NDTV.

Most Indian journalists are dazzled when they come close to political power and tend to lose their balance. The overkill in the Mahajan coverage was caused by this factor.

Mahajan never shied away from the fact that he found it easy to move in the company of the nation’s richest and most powerful industrialists.

Adapting to such a lifestyle was easy for him and this was the lifestyle that the media also cherished. So, we were told in breathless prose how, thanks to Mahajan, we were ushered into the mobile telephone age. We basked in the ‘India Shining’ environment which Mahajan helped create. For vast sections of the Indian media which felt at home with corporate coverage and celebrities, life began and ended with the likes of Pramod Mahajan.

This is a major tragedy of the educated elite of India that is taken in by the artificial glitter and lack of substance on issues. Did Pramod Mahajan have any solutions to tackle widespread malnutrition among children in Maharashtra or far mers’ starvation deaths in Vidarbha?

I am also appalled at the media’s insensitivity in heaping undue praise on someone who stood by the likes of Narendra Modi and who saw nothing wrong, even while upholding ‘democracy’, in cementing an alliance with an undemocratic rabble that is the Shiv Sena.

There were hardly any comments in the media about Mahajan being mentioned in the Shivani Bhatnagar murder case or his unsavoury comments comparing Sonia Gandhi to Monica Lewinsky.

The Congress survived the killings of Indira Gandhi and Rajiv Gandhi and the untimely deaths of men like Madhavrao Scindia. How then, can some TV anchors and newspaper columnists make idiotic comments about the BJP having no future without Mahajan?

Of course, his death was a blow to the BJP, but it has men and women to carry on with the battles that lie ahead. Unlike Indira and Rajiv Gandhi, Mahajan was not a martyr to the national cause. He was killed in a family dispute. That need not detract the loss suffered by his party and family. But the media were clearly guilty of overkill.

Mahajan could have become a national leader in the true sense of the word. But we hastened too much in passing judgment. Nothing in his career merited any comparison with the likes of Rajiv Gandhi or Madhavrao Scindia. He stood for a completely different kind of politics.

It is harmful not to have an open mind that can analyse political leadership dispassionately, and jump to conclusions based on close personal relationships, that tend to shut one’s eyes to the basic realities of life.

 
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